CUSDA approached me about designing a logo for the launch of their association. They had a few criteria that they wanted respected in the logo.
- Inclusion of the Carleton University Raven Logo.
- Inclusion of a scuba diver
- their abbreviated name
They sent me a sketch that depicted their vision inside of a circle. In their case it seemed like the association had a hear idea of what they were looking for. What I did was take their requirements and unified them into one cohesive unit instead of separate elements.